Social media has become an essential tool for businesses to establish and strengthen their brand identity. With billions of active users across various platforms, social media provides businesses with an unparalleled opportunity to reach and engage with their target audience.
But what exactly is brand identity, and why is it so important? Let’s explore how social media can help businesses create a unique and recognisable identity for their products or services.
Brand identity is the set of visual, verbal, and emotional attributes that define a company and differentiate it from its competitors. It is the personality of the business, the way it presents itself to the world and the impression it leaves on its customers.
To give a recent example, according to a study by Latana, 70% of marketers adjusted their messaging strategy in response to the COVID-19 crisis, which shows the importance of adapting marketing strategies to suit the values, aspirations, and changing customer expectations. Social media stands to be a powerful medium to connect with people and establish brand identity.
"...acording to a study by Latana, 70% of marketers adjusted their messaging strategy in response to the COVID-19 crisis.."
Social Media Vs traditional marketing methods - Comparison
Let’s delve into five key ways in which social media is emerging as a dominant and powerful marketing tool, surpassing traditional marketing methods:
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Interactivity and Engagement:
Social media allows for two-way communication between businesses and their audience, enabling businesses to engage with their customers in real-time. This interactivity can help businesses build stronger relationships with their customers, increase customer loyalty, and improve customer satisfaction. According to a study by WiserBrand, social media marketing is interactive and engages users, while traditional marketing is static and attempts to control the message. -
Wider and More Immediate Reach:
Social media has a wider and more immediate reach than traditional marketing methods, allowing businesses to connect with their audience on a global scale. With billions of active users across various platforms, social media provides businesses with an unparalleled opportunity to reach and engage with their target audience. -
Cost-Effectiveness:
Social media arguably is a more cost-effective marketing tool than traditional marketing methods and allows businesses to reach their target audience organically without having to pay for advertising. By creating high-quality content that is relevant, useful, and engaging for their audience, businesses can attract and retain customers without having to spend large amounts of money on advertising. DemandMetric’s study claims that content marketing costs 62% less than traditional marketing. -
Targeting and Personalization:
Social media allows businesses to target their audience more effectively than traditional marketing methods, as it offers access to detailed demographic and behavioural data about their customers. By using this data to create personalised content that meets the needs and interests of their audience, businesses can improve the relevance and effectiveness of their marketing efforts. According to Forbes, 80% of consumers are more likely to make a purchase from a brand that provides personalised experiences. -
Measurability and Campaign Performance Monitoring:
Often, the tools integrated with Social media provide businesses with detailed analytics and insights into the performance of their marketing efforts, allowing them to measure the effectiveness of their campaigns in real time. By tracking metrics such as engagement, reach, conversions, and revenue, businesses can make data-driven decisions to improve the effectiveness of their social media marketing efforts. HubSpot states that 72% of marketers say that relevant content creation is the most effective SEO tactic.
Harnessing Social Media - Successful Strategies for Businesses
The following strategies have proven that businesses can leverage social media marketing to boost their business:
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Online events on social media channels to stay on the audience’s radar:
Contests can be a great way to increase visibility and engagement on social media. By creating relevant, fun, and engaging contests for their audience, businesses can attract new followers, increase engagement, and generate buzz around their brand. -
Creating profound connections with video:
Video content is becoming increasingly popular on social media, as it allows businesses to create deeper connections with their audience by providing them with a more immersive and engaging experience. With informative or trending video content on social media platforms such as YouTube, Facebook, Instagram, and TikTok, businesses can provide their audience with a unique and engaging way to interact with their brand. -
Including social commerce into your social media strategy:
Social commerce is the practice of selling products or services directly through social media platforms. By including social commerce in their social media strategy, businesses can provide their customers with a seamless and convenient shopping experience without leaving the social media platform. -
Boosting sales with Augmented Reality (AR):
Augmented Reality (AR) is an emerging technology that can provide customers with an immersive product or service experience. By using AR on social media platforms such as Instagram, Snapchat, and Facebook, businesses can provide customers with a unique and engaging way to interact with their brand. -
Getting on the micro-influencer marketing bandwagon:
Micro-influencers are individuals who have a smaller but highly engaged following on social media. By partnering with micro-influencers in their niche, businesses can reach a highly targeted and engaged audience, increase their credibility and trustworthiness, and generate more leads and sales.
Therefore, Social media marketing is a powerful way to reach and engage your target audience, build your brand, and drive sales. Business Scribes will help you create and execute a social media marketing strategy that suits your goals, budget, and industry.
Whether you need content creation, scheduling, analytics, social listening, or influencer marketing, we have the expertise and tools to boost your social media presence and performance. Contact Business Scribes today to learn how we can help you grow your business with social media marketing.
